1
Choose the first users
Start with a specific person, trigger, and current workaround—not a broad market.
Path 03 · From launch to first demand
Find first users before scaling the story.
Design a reachable pilot, make a clear offer, and learn from customer action rather than vague interest.
When this path is useful
Recognise the moment.
You have a defined offer, prototype, or MVP and need first users or paying customers, but outreach feels broad or unmeasurable.
The outcome
What you should leave with
Choose a reachable group, a pilot promise, one channel, and a measure that tells you whether to continue.
First move:Name ten people or organizations who recently faced the problem your offer addresses.
How to work through it
Make a decision, then test it.
2
Design the pilot
State what a participant will do, what support you will provide, and what success looks like.
3
Review behavior
Track replies, participation, repeat use, and payment. Use the result to improve or narrow the offer.
Resources for Founders
Put the next step on paper.
These tools help you do the work. Use them on your own or bring them into our work together.
Pilot Design Checklist
Define the participant, offer, action, support, and review point for a useful first pilot.
Get this free toolWhen a template is not enough
Get help with your next step Bring the hard decision to the table.
If the offer, channel, and pilot evidence do not line up, we can pressure-test the plan with you.