01
Make the product real.
Talk to customers, shape a useful first version, and build and test it together.
Product & validationFounders, building with foundersYou don’t have to
You don’t have to
build this alone.
We’re Danijel and Kunal, founders who work alongside you as fractional co-founders. We help you figure out what comes next and get it done—from testing your idea and building your product to finding customers and making day-to-day work easier.
Hands-on, from day oneProduct · Operations · AIIn it with you
Founder experiences
What founders say about working with us.
A few words from founders we’ve worked with.
1 / 4
Practical Strategy Over Generic Advice
Before working with Pro-Ops, I felt that something about the idea's positioning and pilot strategy wasn't fully aligned, but I couldn't clearly articulate or pin point what needed to change. I was also searching for structured guidance on how to design a strong pilot, and most available resources felt generic or surface-level or overkill for startups.
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Their experiences immediately stood out - they've been through this themselves, and I was curious to learn from them. Also, I found the conversations weren't abstract, they were grounded in real founder experience, and instead of generic advice, I received tailored, direct feedback that challenged assumptions and clarified decisions.
I now have a clear positioning direction, a structured roadmap, and confidence in the next steps. I'm no longer moving forward based on instincts alone, but with a deliberate plan. That clarity has been incredibly valuable. And I must say - compared to accelerator-style programs, this felt far more focused and practical. It gave me strategic direction rather than just inspiration.
VanessaFounder · Healura
Not Just Service Delivery, Real Founder Partnership That Saves Time and Builds Trust
Most start-up founders feel alone, even if surrounded by friends and family. To move on you need people with experience and genuine interest in what you are building. With Pro-Ops I felt from the beginning that we were qualifying each other on the ideas, the way to collaborate and I think this was key for Danijel, Kunal and I to build the necessary trust. You feel that they want your success, and work beyond pure service delivery, thinking about the founder psychology, the business economics, market reality and scalability. They don't hesitate to push back so that you win time.
Emmanuel BinardFounder · Existra
Clarity and Momentum for a First-Time Founder
As a first-time founder, there is a constantly growing to-do list and new, unpredictable challenges that I face every day, so it is easy to get distracted and lose track of the vision, customer, and problems I am solving. Pro-Ops provided me with much-needed clarity on these points, which gave me a solid foundation to grow my business and continue tackling these challenges knowing I am heading in the right direction.
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They challenged me on my strategy and questioned my decisions in constructive ways, which ultimately led to much better outcomes than if I had continued on my own path.
Our work together gave me much-needed clarity on who my customers actually are, managed my expectations regarding my vision, and broke down my end goal into actionable steps. Pushing me to start taking revenue earlier than originally planned changed my trajectory completely. It is something I would have kept putting off had I not been challenged on the reasons why I was pushing it back.
MaxFounder & CEO · ClickPlay
Turning Big Vision Into Real First Actionable Steps
I started unknowingly of the app creation process. I focused on a no-code app creation with the ultimate achieved version of my app in mind. Then with Pro-Ops, I could bridge and sequence the steps needed to match my own day-to-day reality and capabilities with the first actionable steps. As a result, I focused on defining and getting to know my target better.
Laurianne SylvestreFounder · Safe.ia
A little self-awareness goes a long wayWhat type of
What type of
founder are you?
Maybe you’re full of ideas. Maybe you can’t wait to build. Maybe you’re the one who brings people together.
Find out what you bring, where you are, and where a little support could make a difference. Leave with three things you can actually do next.
Find your founder styleTakes about 3 minutes, no email required.
YOUR FOUNDER SNAPSHOT
An example. Yours will be personal.The Builder.
You turn “what if” into something real.
Where you areBuilding a prototype
What you bringMaking ideas tangible
Room for supportGetting closer to customers
Your fractional co-foundersA thinking partner.
A thinking partner.
And a doing partner.
Some weeks, you need another perspective. Other weeks, you need another pair of hands. We bring both.
We work with you on an ongoing basis, taking on agreed parts of the work and staying close as things change. We can also start with one focused project.
What working together looks like02
Find your first yes.
Sharpen the offer, reach the right people, and run a pilot you can learn from.
Customers & growth03
Make the work easier.
Untangle the daily work, put simple processes in place, and use AI where it actually helps.
Operations & AIBring what you’re working on. We’ll start there.
Get help with your next stepA place to startWhere are you
Where are you
right now?
You don’t need to have it all figured out. Start with the part that feels most familiar.
Idea to validation
You have an idea and too many possible next moves. You are unsure whose problem to solve or what proof would justify building.
One thing to try
Find your next step Write down the one thing you need to learn before committing more time or money.
Build less, learn faster
You can describe a customer problem, but your MVP keeps growing and you are unsure what belongs in the first version.
One thing to try
Find your next step Write the question your first product test must answer before listing features.
First customers
You have a defined offer, prototype, or MVP and need first users or paying customers, but outreach feels broad or unmeasurable.
One thing to try
Find your next step Name ten people or organizations who recently faced the problem your offer addresses.
A few useful things
All resources Less staring at a blank page.
Practical tools for the work in front of you. Pick one, make it yours, and take the next step.
Founder Next-Milestone Diagnostic
Choose the next meaningful milestone, the assumption behind it, and one action to test this week.
Get the free toolCustomer Discovery Interview Kit
Ask about real situations, workarounds, and decisions without leading the conversation.
Get the free toolMVP Scope-Down Worksheet
Set one learning goal, identify the core user action, and decide what to build or defer.
Get the free toolPilot Design Checklist
Define the participant, offer, action, support, and review point for a useful first pilot.
Get the free toolThe people you’ll work withMeet Danijel
Meet Danijel
and Kunal.
We know what it feels like to build something you care about—and have a hundred things competing for your attention.
Danijel brings product and AI. Kunal brings operations and AI. Together, we help you make the next decision and do the work that follows.
A little more about us
Before we get startedA few questions
A few questions
you might have.
A little more about the work, the people, and where to begin.
What is a fractional co-founder?
A working partner who joins for an agreed amount of time and takes on responsibilities alongside you. We help make decisions and do the work that follows.
What can you help me with?
Understanding customers, shaping and building your product, finding first customers, simplifying operations, and using AI where it helps.
Can I reach out if I only have an idea?
Yes. We can help you understand the customer, narrow the problem, and choose a useful first test.
Can we start with one specific problem?
Yes. We can start with a focused project or work alongside you through ongoing fractional co-founder support.
What happens after I share my challenge?
We save your request, and Danijel or Kunal will follow up with you personally. You can also book a call to talk through your challenge and how we might help.
What is the Founders-for-Founders community?
Our WhatsApp community where founders share challenges, exchange practical experience, and help each other move forward.
Founders-for-founders
Find your people You don’t have to figure it all out alone.
Find people who understand the questions, the small wins, and the weeks when nothing goes to plan.